Tuesday, November 16, 2010

Why branding is awesome...

Just an example of what I think is one the most beautiful & successful re-branding ever done! I was pleasantly surprised when I first saw the new look of my favorite soy milk revealed on the shelf of my grocery store. It's new look is minimal and still playful looking. Who would pass up this little carton of delightfulness?

You can view some of Ben Javens work at his blog: http://benjavens.blogspot.com/
Posted by at

4 comments:

  1. LichenNovember 16, 2010 at 7:18 AM

    thanks for sharing, this is a wonderful rebrand

    ReplyDelete
  2. AnonymousNovember 17, 2010 at 5:10 PM

    Cheerful and colorful, but I just can't get into drinking soy milk.

    ReplyDelete
  3. mumaNovember 23, 2010 at 6:37 PM

    Love the website.

    Great finding!

    ReplyDelete
  4. FrankyDecember 8, 2010 at 9:42 AM

    Thanks for sharing!! I really enjoy his Illustrations! I don't dig soy milk very much :P

    ReplyDelete

Subscribe to: Post Comments (Atom)